Inspiration behind Alter

Health and fitness come first and come together

For generations people have been participating in various fields of sports and fitness, including soccer, squash, swimming, taekwondo and more. A few of the Egyptian athletes who rose through international rankings and were able to make positive influences due to their dedication and commitment to health and fitness are Mohamed Salah, Raneem Elweleily, Aly farag, Farida Osman and Hedeya Malak. Over the past few years a new wave of wellness enthusiasts brought awareness to Egypt through the establishment of programs such as cross-fit entities, triathlons, running and biking groups; these programs inspired and encouraged a broad segment of people to join the sports and fitness world and commit to change. In this, Alter finds pride, courage and responsibility and wants to become part of your journey.

The Story behind our Name

Alter is a word symbolizing change and never ending evolution. We at Alter believe in the power of that change to achieve a healthy and active lifestyle. However, one needs inspiration and support to commit to transformation. Through our mission, vision, name and attire we believe we can provide each and everyone with these elements that can lead them to their success.

Alter’s Contribution to the Sports Community

Sportswear is all about comfort, durability, individuality and nothing less. Alter understands that these components are the foundation for your success as an athlete; therefore we are bringing original designs with smart technology that compliment every individuals’ fit, while being fashion forward. We aim to procure the highest quality of fabrics, the latest manufacturing technologies and surrender them to the command of our creative team to provide you with comfort, ease, excellence and success. Alter provides Egyptian made sportswear at high qualities and affordable prices

The Mind behind Alter

A sports enthusiast who practiced and competed in rowing brought up his kids to love and respect sports, particularly squash where they now both practice and compete at a national and international platforms. Mohamed Elmandouh has an experience of over 25 years within international companies where he acquired the skills for a systematic and procedural approach to business and work ethic. Witnessing the passion for sports and a healthy lifestyle grow in younger generations he was encouraged to create alter ; he set out to create the best athletic wear with high qualities and competitive prices to support aspiring athletes and help them reach their potential and pursue their dreams.

“practicing sports allowed me to stay fit mentally, active physically and healthy emotionally”

Mohamed Elmandouh
founder of alter