Alter’s strategy and core values
Ambition
Employees and the head of Alter understand that in order to succeed one must have the passion and motivation from within to reach their goal. With that employees of Alter are trusted to work together to accomplish their goals.
Learning
Evolution and change is a key aspect of the Alter brand; we look at our employees to always seek knowledge and to ever keep learning in order to always break through new heights.
Excellence
Excellence is no easy feat to accomplish, however through hard work, trial and error, and an environment welcoming to new ideas alter fosters an environment where all employees can be great in their own right.
Together
Every athlete needs a team to support and work alongside them in order for them to excel, here at alter our team understands that working together is an essential part for their individual success. A team environment invites diversity, sharing opinions, and learning from one another in order to propel forward and never stop.
Respect
Having a healthy and productive work place, and an efficient work ethics all alter employees must respect each other, their work place, and the alter mission. Respecting and believing in health and wellness is key for an athlete’s success and for an alter employee.
The alter team employs these core values and many more in their work in hopes to become the leaders of sportswear in the MENA (Middle-east, North Africa) region. Creating new heights through extensive research, new technologies, innovation and only the best quality of materials to create.